Well, it was already a 10-year-old documentary by the time I stumbled across it, so one could attribute some of its flatness to time, but not all.
The premise is that Lincoln's remarks at Gettysburg were the equivalent of a contemporary tweet, and that because he also utilized a telegraph more than any of his predecessors, that he would be, in modern parlance, an "influencer."
Got it.
But I came for the reading, which was fine.
Nothing new learned, however, so perhaps not worth one's time.